Having access to more data doesn’t always mean making better decisions. In this insightful article, Hunt Demarest explains how even accurate numbers can lead you in the wrong direction if they’re misunderstood or used incorrectly. This article was originally published on Ratchet+Wrench.com and explores how business owners can avoid costly mistakes by using financial data the right way.

Demarest highlights a common issue: many shop owners rely on incomplete, mistimed, or misinterpreted data—leading to decisions that look right on paper but fail in practice. He emphasizes the importance of starting with accurate data, choosing the right source (like shop management systems vs. end-of-month reports), and aligning your analysis with the specific problem you’re trying to solve.

Using real-world examples, he introduces a simple but powerful framework—identify the problem, test a solution, and analyze results—turning financial management into a repeatable, strategic process rather than guesswork.

This article is especially valuable for anyone who feels overwhelmed by data or unsure which numbers actually matter. It’s not about having more information—it’s about using the right information effectively.

If you want to make smarter, more confident business decisions backed by data, this is a must-read.

👉 Read more on Ratchet+Wrench to learn how to turn your numbers into actionable insights.